As Senior Manager of Global Digital Experience, I was the product manager and business lead for our web experience and CRM/email teams. My teams were responsible for developing cohesive digital experience recommendations and executing product launches, promotions, personalization, and A/B tests in support of 34 irobot.xx sites and markets in North America, EMEA, APAC, and LATAM.
iRobot, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot's products, including the award-winning Roomba Vacuuming Robot and the Braava family of mopping robots, have been welcomed into millions of homes around the world and are hard at work every day helping people to get more done.
iRobot Digital Experience
Spring Cleaning Promo 2021
Led the web experience team, partnering with media and email, as we launched a two-week Spring Cleaning promotion in support of North America DTC e-commerce.
Updated thematics building off of paid media and ATL creative
A/B tested homepage creative
March 2021
iRobot Digital Experience
Valentine’s Day Promo 2021
Led the web experience team, partnering with media and email, as we launched a series of Valentine’s Day promotions in support of North America DTC e-commerce.
Updated thematics introducing a holiday color palette
Leveraged learnings from a similar campaign at the end of December to iterate and improve the experience
A/B tested two different colors for our “Exclusive Offers” button
Developed 4 personalization use cases via Salesforce Interaction Studio to boost conversion
February 2021
iRobot Digital Experience
Holiday 2020
Led the web experience & CRM/personalization teams as we launched a series of holiday promotions in support of North America DTC e-commerce.
Updated thematics, changing for promos within the holiday time period
Developed 4 personalization use cases via Salesforce Interaction Studio to boost conversion
New iRobot Gift Guide to promote holiday offers
Targeted email campaigns
November - December 2020
Web & CRM Experience
Launch of The New Roomba i3+
Led the web experience & CRM teams as we launched the new Roomba i3+/i3 robot vacuums on our North America sites (US, CA-En, CA-Fr).
Updated homepage carousel
New i Series webpage experience
New product quiz and comparison charts
Targeted product announce email
September 2020
Web Experience: Launch of The New iRobot Home App
Led the web experience team as we launched a new experience across 34 irobot.xx sites, incorporating digital features and interactive components.
August 2020
