Web product leader at GE Healthcare, a $20B medical technology company, overseeing company-wide content and design strategy, optimization, execution, and performance of 32 GEHealthcare.xx sites across the globe. I lead a team of web channel strategists, program and project managers, UX designers, and optimization (SEO & A/B testing) managers, working in close partnership with IT, modality/region client teams, and peers across the Brand & Digital Marketing team.
As a leading global medical technology, pharmaceutical diagnostics, and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. We are committed to fostering an inclusive culture of respect, transparency, and unyielding integrity.
“Mary Beth - Congratulations on going live with the first pages of the GEHealthcare.com redesign! Getting to this point required navigating significant complexity within our organization, leading a broad and matrixed team, and pushing through countless hurdles to deliver a high quality product on time. You did all of this with grace under pressure, and within your first 6 months of being at GE! The positive feedback we're hearing is proving out your work: this redesign is a much-needed improvement and these first pages are a key step on our long-term journey to modernize our website and deliver a customer experience as innovative, efficient, and effective as our leading-edge brand. I know you have many more hurdles and many more sprints ahead. Celebrate this first win, and keep on delivering just like you've done!”
September 2021 Impact Award
“Mary Beth Sisti, GE Healthcare, has delivered incredible work throughout the year, as the Healthcare team worked to redefine their digital customer experience through gehealthcare.com. Mary Beth has led all this incredibly well and is such an asset to the team and a benchmark in professionalism.”
Q4 2021 Corporate Recognition Award
Insights Thought Leadership & Streaming Platform Launch, December 2021
GE Healthcare’s Insights platform provides a curated healthcare destination on the web, featuring GE’s latest thinking and industry trends, as well as the ability to allow users to explore insights specific to a particular specialty or topic. Our goal is to engage and delight audiences through content, continuing to position GE Healthcare as a thought leader and innovator and “win” at SEO, while encouraging viewers to journey more deeply into our site and explore our products.
This new experience marked an evolution for our website as we move away from a single blog-style landing page to a curated, immersive, multi-page platform that now includes:
A home to stream “On the Frontlines” – our award-winning docuseries for 2 years running
A GE Healthcare News Center – one central location for news reports, press releases and media contacts
Stronger display of corporate thought leadership, like the Efficiency and Post-COVID white papers
A web-based home for podcasts such as Healthcare IT and Real Time
Customer case studies
Personalized & trending content options and a stronger search experience in our content database
Specialty Page Redesign, September 2021
This is the second sprint of new webpage experiences for GEHealthcare.xx. The new Specialty page serves as a “hallway” page, with the soft KPI that users come back to the page again and again to find the updates, innovation, and ideas they need.
Homepage & About Us Redesign, August 2021
This first set of redesigned pages represents a more modern, customer-driven approach to our site as we build on our vision of GEHealthcare.com: a digital experience hub that generates customer intelligence, anticipates their needs, inspires them to look forward, and supports them throughout their journey. Updates include:
Simpler on-page journeys
More emotive copy and imagery
Bolder positioning of GE’s expertise, IB, people, and thought leadership
Options to self-personalize through curated experiences
Alignment to the new GE master brand “windows” design and darker color palette
Adoption of the Edison Design System (EDS), GE Healthcare’s award-winning software design system, which enables a more consistent and aligned experience across our digital platforms
