Product and technology leader at a $96B home improvement company, focused on creating innovative, personalized digital product experiences for Lowe's website and app
Price Experience Clarity
Lowe’s has incredible offers for customers, but sometimes it can be confusing to understand. We re-evaluated the price treatment across all product types to improve the price and savings clarity for our shoppers.
Bolded now to emphasize final price
Made final price green to highlight value
Crossed out original price to draw attention to savings
Moving cents to superscript to save space for what matters
Called out “you save” to personalize savings for the shopper, adding a green banner to reinforce value and moving end date adjacent so it highlights limited duration of offer
This improvement led to +6bps CVR improvement on Desktop—driving $XX M annualized incremental revenue.
PDP Category-Driven Templates
I created the concept of experience based on broader thematic views of categories and customers unified through a common design system and principles. The goal was to prioritize the most-relevant information that customers need to confidently purchase.
We launched four different templates across both web and app—driving $XX M in incremental revenue (150% of forecast).
Complex: High-consideration products with complex fulfillment and focus on attachment (e.g., appliances; grills). Prioritized monthly price breakdown, attachment services, and good/better/best step-up components.
Inspirational: Highly-visual template that inspires our customers about what’s possible in their space (e.g., vanities; lighting; patio). Prioritized full-width images, larger product variant tiles.
Project: Getting the customer started with their project-based, omni-channel journey (e.g., decking, fencing, flooring). Created a dual-product image that highlighted the product AND the product in context, as well as showcasing key features, how-to guidance, and project cost calculators.
Transactional: Simplified format for low consideration items. I just want to buy a hammer; I don’t need to know its life story. Making it as easy as possible to add to cart.
Loyalty: Member-Only Deals
Partnering with the Promotional Platform team to create new member offers cross the funnel.
This experience increased customer sign-ins while also enhancing the web and app shopping experience for our most-loyal shoppers.
Unauthenticated: Raise awareness of loyalty benefits and encourage log in/sign up
Authenticated: Raise awareness of loyalty benefits; reminding shoppers why they are receiving the discount as well as emphasizing that savings will appear in cart
Promo Simplification
I led the team that launched Promotion Simplification, a shared component that improves customer experience consistency as well as business efficiency in setting up net-new promotions. Promo Simplification had been stalled for months until I took over, driving alignment and seeking out the help of an all-star program manager to ensure we could meet our timelines. We also spent more time iterating and improving Free Gift and Rebate promotion visibility throughout the funnel ($XX M annualized incremental revenue).
Shop by Room
As a leader, I took a concept that won the Lowe’s Tech Hackathon and told a story around it, aligning it to the business needs and gaining the leadership buy-in that enabled it to have a dedicated pod to support and drive innovation. Through this work, we tested new entry points to room-based Collections (“Shop by Room”), improving the shopping experience, and leveraging vision science/AI to create more on-trend collections via in-use marketing images. This work was not only innovative, but also drove $XXX M annualized incremental revenue.
