As Senior Manager of Digital Experience, I owned EnterpriseDB’s web strategy, customer experience, and site optimization. I was responsible for engaging prospective and existing customers while supporting B2B account-based marketing programs.

• Creating the roadmap for the digital properties including the customer-facing website, partner portal, customer community, support portal and blog;

• Developing digital strategy and roadmap to align with key personas and the buyer’s journey.
  Lead website design and development projects;

• Partnering with Marketing, Product, IT and external resources to improve user digital users' experiences;

• Driving website optimization program strategy to improve conversion rates;

• Recommending new technologies and approaches.

• Implementing and managing Agile process and web request backlog; and

• Creating intuitive performance dashboards and reporting to support ongoing optimization and decision making.